Work

The Value of Engaging Customers through a Gamification Marketing Strategy

Year: 2017

Type: conference-paper

Source: Archivio istituzionale della ricerca (Alma Mater Studiorum Università di Bologna)

Authors: Sara Valentini, Alessandra Zammit

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3082476639

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Cites: 17

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Related to: 10