Work

Customer inertia marketing

Year: 2020

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-020-00744-0

Authors: Conor M. Henderson, Lena Steinhoff, Colleen M. Harmeling, Robert W. Palmatier

Institutions: University of Oregon, University of Rostock, Florida State University, University of Washington

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3083240935

FWCI: 5.943

Cites: 94

Cited by: 73

Related to: 10