Work

The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appeals

Year: 2020

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-06-2019-0546

Authors: Felix Septianto, Saira Khan, Yuri Seo, Linsong Shi

Institutions: University of Auckland, The University of Queensland, Jilin University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3083440662

FWCI: 0.551

Cites: 55

Cited by: 10

Related to: 10