Work

Data science in the business environment: customer analytics case studies in SMEs

Year: 2020

Type: article

Source: Journal of Modelling in Management

DOI: 10.1108/jm2-11-2019-0274

Authors: Jing Lu, Lisa Cairns, Lucy Smith

Institution: University of Winchester

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3083729356

FWCI: 4.544

Cites: 25

Cited by: 29

Related to: 10