Work

Theory Acceptance Model and Purchase Intention in Online Shopping

Year: 2020

Type: conference-paper

Abstract: This study aims to analyze the effect of Theory Acceptance Model (TAM) on Purchase Intention. The analysis technique used in this study is the Structural Equation Model (SEM).With a total of 200 respondents.The results showed that the perceived ease of use influences customer's perceived usefulness, trust and purchase intention.Perceived usefulness influences customer's benefit and purchase intention.Benefits do not affect the purchase intention.A customer's trust influences customer's perceived usefulness and purchase intention.From the results of the sobel test it was also found that perceived usefulness and trust were mediating variables.

Source: Annual Conference on Education and Social Sciences (ACCESS)

DOI: 10.2991/assehr.k.200827.042

Authors: Nova Adhitya Ananda, Muhammad Nur Fietroh, Mikhratunnisa Mikhratunnisa, Reza Muhammad Rizqi

Institution: Universitas Teknologi Sumbawa

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W3084356926

FWCI: 0.989

Cites: 9

Cited by: 13

Related to: 10