Year: 2020
Type: article
Abstract: This paper is focuses on the branding process of ecological tourism village destinations in Bali Indonesia insightful their l ocal indigenous systems.The research findings support and strengthen the concept of developing tourism village through the uniqueness and authenticity of local values, and interpret the reality of their ecotourism.Research uses constructivist paradigm with a qua litative approach.The conclusion shows that the branding destination of the ecological tourism village is const ructed based on the Hindu cosmological system with the concept of "Tri Hita Karana" and the brand jargon is "Bali DWE the way to the real of Bali".
Authors: I Ketut MASTIKA, Umar NIMRAN
Institutions: University of Brawijaya, Universitas Jember
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $204
OpenAlex ID: W3085959424