Identity, curated branding, and the star cosplayer's pursuit of Instagram fame
Year: 2020
Type: article
Abstract: In response to the digital landscape, the nature of cosplay, in which the cosplayer constructs an identity complementary to the character via costuming, has changed from a performative expression of fandom appreciation to a desire to achieve viral fame. As a signifier of popular culture, such so-called star cosplayers commodify their bodies to market a social identity through the curatorial process of displaying work on Instagram. A creative project, ".//wired: TRENDING," promotes the aesthetic value and function of cosplay while utilizing social media to create an identity brand for endorsement.
Author: Fiona Katie Haborak
Language: English
Topic: Gender, Feminism, and Media
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3086217197