Work

Perceived Severity of COVID-19 and Post-pandemic Consumption Willingness: The Roles of Boredom and Sensation-Seeking

Year: 2020

Type: article

Abstract: The COVID-19 pandemic restricts people's activities and makes consumer businesses suffered. This study explored the relationship between the perceived severity of COVID-19 and the post-pandemic consumption willingness. Study 1 surveyed 1464 Chinese people in March 2020, found the perceived severity of COVID-19 during the pandemic significantly increased the willingness to consume post-pandemic, and boredom stemming from limited activities and sensation-seeking expressions mediated this effect. Study 2 conducted an experiment with 174 participants in August 2020, found a high level of perceived severity of COVID-19 and the experience of life tedium during the pandemic significantly increased individuals' impulsive buying tendencies after the pandemic. The results suggested the level of perceived severity of COVID-19 may influence people's post-pandemic consumption patterns.

Source: Frontiers in Psychology

DOI: 10.3389/fpsyg.2020.567784

Authors: Shichang Deng, Shuaiwang Wang, Peihong Xie, Yifan Chao, Jingru Zhu

Institution: Shanghai University of International Business and Economics

Language: English

Topic: COVID-19 Pandemic Impacts

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: gold

Estimated APC paid: $2,950