Work

Organizational ambidexterity, brand management capability and brand performance

Year: 2020

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-12-2019-0522

Authors: Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian, Audhesh Paswan

Institutions: Middle Tennessee State University, Eastern Washington University, Bowling Green State University, University of North Texas

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3089485804

FWCI: 2.701

Cites: 124

Cited by: 27

Related to: 10