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Social Preneur Dalam Penanggulangan Kemiskinan Di Kecamatan Bissappu Kabupaten Bantaeng

Year: 2020

Type: article

Abstract: Community Service aims at striving to overcome poverty in rural communities through empowering PKK mothers by developing social principles based on social activities. Partners will be given skills in making peanut-based cakes as traditional cakes, product design skills, product packaging branding skills, and social media utilization skills as product marketing tools. The method of implementing community service activities carried out through training given to PKK RW 1 and RW 02 mothers through several stages, namely the activity planning stage, the activity implementation stage, and the evaluation phase or the end of the activity. The outputs produced in this activity are: (1) the development of bean-based cake product skills as a traditional pastry product, (2) the talent in designing product packaging, (3) the product-packaging branding skill, (4) the social media utilization skills are developed product marketing facilities.

Source: Martabe Jurnal Pengabdian Kepada Masyarakat

DOI: 10.31604/jpm.v3i2.331-342

Authors: Andi Agustang, Suardi Suardi, Indah Ainun Mutiara, Herdianty Ramlan

Institutions: State University of Makassar, Muhammadiyah University of Makassar

Language: Malay

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: No poverty

Open Access status: diamond

OpenAlex ID: W3089524773

FWCI: 1.721

Cites:

Cited by: 8

Related to: 10