Work

Celebrity endorsements in destination marketing: A three country investigation

Year: 2020

Type: article

Source: Tourism Management

DOI: 10.1016/j.tourman.2020.104213

Authors: Subhadip Roy, Wioleta Dryl, Luciana de Araujo Gil

Institutions: Indian Institute of Management Ahmedabad, University of Gdańsk, Universidad Diego Portales

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3089872330

FWCI: 9.774

Cites: 101

Cited by: 101

Related to: 10