Work

An inside-out approach to integrated marketing communication

Year: 2008

Type: article

Source: International Journal of Advertising

DOI: 10.2501/s0265048708080098

Authors: Gayle Kerr, Don Schultz, Charles Patti, Ilchul Kim

Institutions: Queensland University of Technology, Northwestern University, Northwestern University, University of Denver, Dong-Eui University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W3091925683

FWCI: 9.867

Cites: 44

Cited by: 95

Related to: 10