Work

Marketing Ploy or Strategic Initiative? An Investigation of Deceptive Advertising

Year: 2018

Type: dissertation

Author: Pamela A. Richardson-Greenfield

Language: English

Topic: Ethics in Business and Education

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3091955978

Cites: 26

Cited by: 1

Related to: 10