More than words! How narrative anchoring and enrichment help to balance differentiation and conformity of entrepreneurial products
Year: 2020
Type: article
Source: Journal of Business Venturing
Authors: Alexander Vossen, Christoph Ihl
Institutions: University of Siegen, Hamburg University of Technology
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3092586793