Work

Non-boundaries of style represented in fashion Instagram: a social media platform as a digital space–time

Year: 2020

Type: article

Abstract: This study qualitatively examines the “non-boundaries of style” represented in fashion on a social media platform. The term “non-boundary” refers to a nonlinear boundary or distinction based on the more flexible time and space in the digital era, rather than a space at a certain time. Based on a theoretical review of media ecology, that is, how the media environment transforms human experience and affects society and culture, the spatial and temporal aspects of digital platforms were characterized as transcendental, open social, realistic virtual, and aesthetic spaces in everyday lives. The fashion-related images from the Instagram account of global fashion influencer Susanna Lau (@susiebubble), uploaded from May 2012–June 2019, were then analyzed, including their titles, caption content, hashtags, and followers’ commentary. Analysis showed that the images represent a digital lifestyle and trace the non-boundaries of style across the binaries of work–leisure, public–private, real–virtual, and geography–culture.

Source: Fashion and Textiles

DOI: 10.1186/s40691-020-00222-9

Author: Sungeun Suh

Institution: Gachon University

Language: English

Topic: Fashion and Cultural Textiles

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,420

Funder: Gachon University