Work

A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?

Year: 2020

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2020.102337

Authors: Hong Qin, Daniel Alan Peak, Victor Prybutok

Institution: University of North Texas

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W3093396348

FWCI: 10.46

Cites: 96

Cited by: 288

Related to: 10