Work

The future is female : femvertising and attitude formation towards beauty brands

Year: 2020

Type: article

Source: Journal of Contemporary Management

DOI: 10.35683/jcm19069.66

Author: S. Pillay

Institution: University of Johannesburg

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: hybrid

OpenAlex ID: W3094498249

FWCI: 3.566

Cites: 28

Cited by: 15

Related to: 10