Work

Brand Storytelling: A Review of the Interdisciplinary Literature

Year: 2020

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-030-59085-7_2

Author: S M A Moin

Institution: Coventry University

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3094928435

FWCI: 8.948

Cites: 82

Cited by: 5

Related to: 10