Work

Market Driven Strategy: Processes for Creating Value

Year: 1991

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251961

Authors: Dipankar Chakravarti, George S. Day

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3095668791

FWCI: 39.6

Cites:

Cited by: 281

Related to: 10