Year: 2020
Type: article
Abstract: IntroductionThis paper introduces the construct of “data-dominant logic” (DDL). SMEs that aim to use data and adopt data science insights within their company currently lack this way of thinking. DDL is a hurdle for (established) companies that use data in their value creation process.Researchers agree that organizations and the prevailing rules of competition alike are
Author: Petra Kugler
Institution: OST - Ostschweizer Fachhochschule
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3096516742