Work

Franchising brand benefits: An integrative perspective

Year: 2020

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.10.009

Authors: Nabil Ghantous, George Christodoulides

Institutions: EM Normandie Business School, Métis-Lab, American University of Sharjah

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3097398586

FWCI: 1.866

Cites: 87

Cited by: 28

Related to: 10