Work

Creating a market for IQOS: analysis of Philip Morris’ strategy to introduce heated tobacco products to the Australian consumer market

Year: 2020

Type: article

Source: Tobacco Control

DOI: 10.1136/tobaccocontrol-2020-056057

Authors: Christina Watts, Suzan Burton, Becky Freeman

Institutions: The University of Sydney, Cancer Council NSW, Western Sydney University

Language: English

Topic: Global Public Health Policies and Epidemiology

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

Open Access status: closed

OpenAlex ID: W3097983611

FWCI: 1.28

Cites: 15

Cited by: 16

Related to: 10