Work

Linking big data analytical intelligence to customer relationship management performance

Year: 2020

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.10.012

Authors: Chubing Zhang, Xinchun Wang, Annie Peng Cui, Shenghao Han

Institutions: Tianjin University of Finance and Economics, West Virginia University, Shanghai University of Finance and Economics

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Humanities and Social Science Fund of Ministry of Education of China

OpenAlex ID: W3101360779

FWCI: 12.78

Cites: 90

Cited by: 108

Related to: 10