Work

A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising

Year: 2014

Type: article

Source: Lincoln Repository (University of Lincoln)

Authors: Chen, Bowei, Yuan, Shuai, Wang, Jun

Institution: University College London

Language: English

Topic: Auction Theory and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3104945556

FWCI: 6.761

Cites: 28

Cited by: 33

Related to: 10