Work

Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size

Year: 2020

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.10.002

Authors: Jan-Thomas Bachmann, Isabel Ohlies, Tessa Flatten

Institutions: Trier University of Applied Sciences, TU Dortmund University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W3108411484

FWCI: 9.844

Cites: 149

Cited by: 117

Related to: 10