Work

Effectiveness of contracts in marketing exchange relationships: A meta-analytic review

Year: 2020

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2020.11.007

Authors: Jody Crosno, Robert Dahlstrom, Yuerong Liu, Pui Ying Tong

Institutions: West Virginia University, BI Norwegian Business School, Miami University, Illinois State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3109936739

FWCI: 5.943

Cites: 93

Cited by: 36

Related to: 10