Work

(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies

Year: 2020

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2020.1850511

Authors: Benjamin Rosenthal, Flavia Cardoso, Carla Abdalla

Institutions: Fundação Getulio Vargas, Adolfo Ibáñez University, Fundação Armando Alvares Penteado

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Fundação Getulio Vargas

OpenAlex ID: W3110233145

FWCI: 10.34

Cites: 67

Cited by: 52

Related to: 10