Work

The effect of opportunity cost consideration on willingness to purchase: The mediating role of indulgence guilt

Year: 2013

Type: article

Source: The Korean Journal of Consumer and Advertising Psychology

DOI: 10.21074/kjlcap.2013.14.1.1

Authors: 박상혁, 임가영, Young Woo Sohn

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3112731609

FWCI: 0.206

Cites:

Cited by: 3

Related to: 10