The Effectiveness of Swot & Tows Analysis Toward Performance of Company
Year: 2020
Type: article
Abstract: This study focused on the effectiveness of SWOT and TOWS analysis of the performance of the company. By using SWOT and TOWS analysis helps the company to monitor its internal and external factors. To evaluate the internal factors (weaknesses and strengths) of the functional business the Internal Factor Evaluation Matrix (IFE) is used, whereas to assess the current business conditions the External Factor Evaluation (EFE) matrix is used. The sample for this research only focused on 6 Adil, was conducted in SMK Datuk Menteri. In this research applied video-based learning, then respondents will answer the test two times which is pre-test and post-lesson. The purpose of evaluating the understanding of knowledge of respondents. The data were analysed by using SPSS to get the percentage. The result shows that the percentage of respondents answering rose after watching the video. In conclusion, this research highlighted the effectiveness of SWOT and TOWS analysis and the benefits of its toward company performance.
Source: Journal of Critical Reviews
Authors: Fatin Nursyafiqah Rahmat, Jumintono Jumintono, Muhammad Fatkhurohman Albashori, Sri Wahyuning, Eni Munarsih, Idum Satia Santi
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W3115551819