OpenAlex | Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?

Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?

Work

Year: 2021

Type: article

Source: Computational Management Science

Authors Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari

Institutions University of Ontario Institute of Technology, Toronto Metropolitan University

Cites: 52

Cited by: 1

Related to: 10

FWCI: 0.166

Citation percentile (by year/subfield): 48.75

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder Natural Sciences and Engineering Research Council of Canada

Grant ID RGPIN-2011-227767