Work

The value of marketing innovation: Market-driven versus market-driving

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.12.067

Authors: Tanya (Ya) Tang, Shaoling (Katee) Zhang, Jianping Peng

Institutions: University of Massachusetts Amherst, University of North Carolina Wilmington, Sun Yat-sen University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W3118961382

FWCI: 10.93

Cites: 55

Cited by: 85

Related to: 10