Work

Multigroup Analysis using SmartPLS: Step-by-Step Guidelines for Business Research

Year: 2020

Type: editorial

Abstract: Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an efficient approach to evaluate moderation across multiple relationships in a research model. This editorial explains the importance and the usage of MGA, especially when a study intends to understand heterogeneity effects (i.e., cross-cultural or gender differences) in a business research. We provide step-by-step guidelines to perform MGA using SmartPLS 3.3.2, including the assessment of measurement invariance using the measurement invariance of composite models (MICOM) procedure. We believe that this editorial will enable researchers and postgraduate students to conduct MGA with confidence to draw meaningful insights from the data and examine the differences across the groups under investigation.

Source: Asian Journal of Business Research

DOI: 10.14707/ajbr.200087

Authors: Jun-Hwa Cheah, Ramayah Thurasamy, Mumtaz Ali Memon, Francis Chuah, Hiram Ting

Institutions: Universiti Putra Malaysia, Universiti Utara Malaysia, Polytechnic University of the Philippines, UCSI University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3119120938

Cites: 37

Cited by: 498

Related to: 9