Work

Teoría de los marcos del discurso en los spots de López Obrador en 2018

Year: 2020

Type: article

Abstract: This paper aims to analyze the electoral adver- tisements of Mexican President Andrés Manuel López Obrador during his 2018 presidential campaign. For this purpose, Frame Analysis is used as a theoretical-methodological model applicable in discourse analysis for various actors (social movements, press, political parties, candidates) and their different messages (collective action, news stories, campaign speeches, presidential debates, televised political announcements). The analysis identifies six kinds of frames: presentation, problem, problem solving, attack, defense and campaign closure.

Source: Revista Mexicana de Ciencias Políticas y Sociales

DOI: 10.22201/fcpys.2448492xe.2020.241.67901

Author: Aquiles Chihu Amparan

Language: Spanish

Topic: Cultural and political discourse analysis

Subfield: Linguistics and Language

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3120280266

FWCI: 3.851

Cites: 15

Cited by: 6

Related to: 10