Work

Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types

Year: 2016

Type: article

Source: Corporate Reputation Review

DOI: 10.1057/crr.2015.23

Authors: Pavlos A Vlachos, Christos D Koritos, Areti Krepapa, Konstantinos Tasoulis, Ioannis G Theodorakis

Institutions: Alba Graduate Business School, The American College of Greece, The American College of Greece, INSEEC School of Business and Economics

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3121194086

FWCI: 8.799

Cites: 58

Cited by: 35

Related to: 10