Year: 2011
Type: article
Abstract: The internet is a greatly expanding source of information in the digital age, and has been used extensively in political campaigns in the past several years. In the 2010 election for Massachusetts governor, campaigns used social networking tools as a way of soliciting donations, spreading messages, and recruiting supporters. Internet and exit polling and monitoring of website content were used to ascertain the effectiveness of these strategies and their role in future campaigns.
Source: Digital WPI
Author: Alexander G Kelly
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3122483998