Work

Predicting Choice Shares under Conditions of Brand Interdependence

Year: 1984

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378402100407

Authors: Wagner A. Kamakura, Rajendra K. Srivastava

Institutions: State University of New York, University at Buffalo, State University of New York, The University of Texas at Austin

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3123196848

FWCI: 10.89

Cites: 33

Cited by: 93

Related to: 10