Work

Consumer Resistance to Innovations in Ornamental Gold Jewellery

Year: 2021

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Authors: Shalini Kakkar, Pradnya Vishwas Chitrao

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3123259975

FWCI: 0.2

Cites: 24

Cited by: 3

Related to: 10