Preface: New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory
Year: 2007
Type: editorial
Authors: Avinandan Mukherjee, John M.T. Balmer
Institutions: Montclair State University, Brunel University of London
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3123268665