Work

Does Marketing Strategy Matter for Microcredit Firms? Market Orientation, Innovation and Performance in Developing Economies

Year: 2012

Type: article

Study design: Observational Study

Source: Frontiers of entrepreneurship research

Authors: Chris Blocker, Steven W. Bradley, Jeffery S. McMullen, Kendall Artz, Edward M. Simiyu

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W3123468325

FWCI:

Cites: 52

Cited by: 6

Related to: 10