Work

Cultural Differences in Consumer Response to nostalgic advertising: an extended abstract

Year: 2014

Type: conference-paper

Source: HAL

Authors: Dianoux, Christian, Ford, John B., Herrmann, Jean-Luc, Merchant, Altaf

Institutions: University of Washington Tacoma, Old Dominion University, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, Université de Lorraine

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3123665914

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Related to: 10