Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action
Year: 2012
Type: article
Study design: Observational Study
Abstract: Can social media promote civic engagement and collective action? Advocacy organizations think so. Obar, Zube, and Lampe surveyed 169 individuals from 53 advocacy groups of diverse interests and sizes and identified a revealing trend. All groups admitted that they use social media technologies to communicate with citizens almost every day. Respondents also believe that social media enable them to accomplish their advocacy and organizational goals across a range of specified activities. The authors note that the relationship between this and real political and ideological change is still speculative, but suggest that future studies can build on their research.
Source: Journal of Information Policy
Authors: Jonathan A. Obar, Paul Zube, Clifford Lampe
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3123885641