Affective asynchrony and the measurement of the affective attitude component
Year: 2007
Type: article
Abstract: How should the affective component of attitudes be conceptualised and measured? Three studies compared measures based on different conceptualisations. Affective attitudes can be: (1) holistic reactions to objects or responses derived from spontaneous images of the objects; (2) bipolar or unipolar in structure; and finally (3) discrete emotional evaluations (e.g., angry, happy) or more general valenced evaluations (e.g., good, bad). It is recommended that further research with self-reports of the affective component include the holistic, unipolar, discrete emotion (HUE) evaluative measures developed in this paper in combination with a holistic bipolar valenced evaluation measure. Our results also supported a hypothesised affective asynchrony effect. Specifically, an affective measure that required more deliberative thought reduced the correspondence between the affective component and intended behaviours/attitudes. Implications for how the affective component may be represented in memory and the impact of that representation on constructed attitudes are discussed briefly.
Source: Cognition & Emotion
Authors: Ellen Peters, Paul Slovic
Institution: Decision Research
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2050460786