Work

What’s in a name? Labels and branding in the New Zealand wine industry

Year: 2014

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780203083161-18

Author: Peter J. Howland

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3124397454

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Related to: 10