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Entrepreneurial Orientation in Mexican Microenterprises

Year: 2013

Type: article

Abstract: Over the past 30 years research on Entrepreneurship Orientation (EO) has provided valuable information regarding strategy, entrepreneurship and aspects of performance at the firm-level. In the entrepreneurial universe, microenterprises play a very special role in the business context of the economy. However, they have not been relatively present in the EO research. This paper studies the EO-performance relationship in a group of microenterprises in Mexico and includes the Dominant Logic (DL) as a variable that moderates this relationship. The results indicate that risk taking, proactiveness and competitive aggressiveness variables from the EO influence the microenterprise performance. In addition, the external DL conceptualization moderates the EO-performance relationship. This paper shows the conclusions of the investigation as well as the limitations and identifies future research methods.

Source: Journal of Entrepreneurship Management and Innovation

DOI: 10.7341/2013931

Authors: Héctor Montiel Campos, Luis S. Alvarado Acuna, José Pablo Nuno de la Parra, Francisco A. Aguilar Valenzuela

Institutions: Universidad de las Américas Puebla, Universidad Católica del Norte, Universidad Popular Autónoma del Estado de Puebla, Centro de Investigación en Alimentación y Desarrollo

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W1506011141