Work

Social Influence in Mobile Phone Adoption: Evidence from the Bottom of Pyramid in Emerging Asia

Year: 2009

Type: preprint

Abstract: This paper attempts to quantitatively measure the various influences on mobile phone adoption at the bottom of the pyramid (BOP) in Bangladesh, Pakistan, India, Sri Lanka, Philippines and Thailand. Based on an existing theoretical framework adoption is modeled by fitting a logit model to a large six country dataset. The study finds evidence for the importance of social influence in mobile adoption in two modes: one that exerts pressure on individuals to adopt; and another that helps generate benefits via social networks that are tied in with economic and business networks. The paper elaborates on the resulting social policy implications for using mobile telephone services to fight poverty at the BOP in these and similar countries.

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1564091

Authors: Harsha de Silva, Dimuthu Ratnadiwakara, Ayesha Zainudeen

Institutions: Federal Reserve, Federal Reserve Bank of Richmond

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

SDG: No poverty

Open Access status: green

OpenAlex ID: W3125630833

Cites: 41

Cited by: 93

Related to: 10