Work

Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding

Year: 2006

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070305283356

Author: T. J. Madden

Institution: University of South Carolina

Language: English

Topic: Financial Reporting and Valuation Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Harvard Business School, Dartmouth College

OpenAlex ID: W3125811238

FWCI: 56.34

Cites: 22

Cited by: 520

Related to: 10