Work

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Year: 2006

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Marketing

DOI: 10.1509/jmkg.70.4.136

Authors: Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, Kenneth R. Evans

Institutions: University of Cincinnati, University of South Florida, Babson College, University of Missouri

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3126090267

FWCI: 18

Cites: 46

Cited by: 2,600

Related to: 10