Work

Les enjeux stratégiques des étapes de développement d'une marque collective

Year: 2008

Type: conference-paper

Source: HAL

Authors: Sandrine Stervinou, Céline Legrand

Institution: Audencia Business School

Language: French

Topic: Business Strategy and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3126095973

FWCI:

Cites: 20

Cited by:

Related to: 10