Work

Relevance of the mass media in Prevention, Education and Contextual Management of COVID-19

Year: 2021

Type: article

Abstract: The purpose of this research was to determine the relevance of the media in the prevention, education and contextual management of COVID-19. Methodology: descriptive non-experimental transectional research. An international survey validated by experts was applied, surveying 1082 people during a month. The countries with the highest participation were Peru, Colombia, Mexico, the United States and Russia. The data was processed using SPSS version 25. 64.7% of the respondents affirmed that the means were decisive in preventing the pandemic; 59.1% recognized the importance of the media for awareness and prevention of the pandemic, and 64% valued the importance of the media for the contextual management of the pandemic; demonstrating a significant relationship between the variables. Contributions: the need for strategic, prudent, ethical and socially responsible communication that benefits citizens in a pandemic situation is highlighted. Keywords: Mass media; communication; electronic media; social networks; education; prevention

Source: World Journal on Educational Technology Current Issues

DOI: 10.18844/wjet.v13i1.5423

Authors: Enaidy Reynosa Navarro, Margit Julia Guerra-Ayala, Walther Hernán Casimiro-Urcos, Dolores Vélez-Jiménez, Nora Consuelo Casimiro-Urcos, Erick Oswaldo Salazar-Montoya, Javier Francisco Casimiro-Urcos, Juan Carlos Callejas Torres

Institutions: Universidad César Vallejo, Universidad Nacional de San Agustin de Arequipa, National University of Education Enrique Guzmán y Valle, Universidad Autónoma España de Durango, Universidad Señor de Sipán, Universidad Norbert Wiener

Language: English

Topic: Communication and COVID-19 Impact

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W3126846689

FWCI: 3.308

Cites: 20

Cited by: 10

Related to: 10