Year: 2021
Type: conference-paper
Abstract: With the popularity of cloud computing technology, the emergence of big data highlights its importance. Now big data has been used in the development mode of cross-border e-commerce platform of major Internet enterprises and has strong commercial value. However, there are still a variety of poor qualities goods and after-sales problems, which greatly limit the development of cross-border e-commerce. This paper analyzes the impact of big data technology on cross-border e-commerce marketing, formulates reasonable management strategies and environmental factors conducive to its own development, and analyzes the application of big data technology in the marketing system of a company. Drawing on the success factors of cross-border companies and applying the summarized marketing development model to local cross-border enterprises, it is found that the effect is significantly improved compared with the previous marketing mode, management mode and strategic planning, and enterprises using big data develop in a better direction.
Institution: Hainan Vocational University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3131020446